from $10 /mo
5.9/10
Mailchimp
from $10 /mo
5.9

Ease of Use

7.9/10

Features

5.5/10

Customer Support

3.7/10

Value for Money

6.8/10

Pros

  • Easy to use and intuitive navigation
  • Free Plan
  • Lots of integrations (200+)

Cons

  • No visual workflow builder
  • Limited delivery rate optimizations
  • No Phone Support

Pros / Cons of using Mailchimp

What we like

Could be better

Who is Mailchimp for?

Mailchimp is for Small Business owners, Beginners and people who are new to Email Marketing and won’t use email marketing on an extensive level.

Both the user experience as well the pricing plan is made to serve these kinds of people.

If you are looking for some advanced email marketing features, Mailchimp is not the go-to place. While you might have a small list and just occasionally need to send a newsletter, the free plan of up to 2000 subscribers might be sufficient for you.

Or you want to use some slightly more advanced features like A/B testing or marketing automation with a easy to use interface, Mailchimp is right for you.

Ease of Use

5.9

Mailchimp is really easy to use and made for beginners. In all aspects of the software you can see that the focus is upon people who are new to Email Marketing or have limited time to spend on Email Marketing.

Great SignUp and Onboarding Process

The SignUp Process is easy and quick. Confirm the Email Address and you are ready to go. No need to add your CreditCard Informations or anything complicated.

When you first time use Mailchimp, the Software will ask you a few questions to setup everything so you instantly with CAN SPAM Compliance can send emails right away.

We really love the onboarding process. For people who are not so familiar with Email Marketing Services this is a great start.

The steps you are following are easy to understand and always know where in the onboarding process you are with a progress bar.

It literally only takes a few minutes and then you are ready to send the first Email Campaign.

Easy navigation and intuitive user experience

Mailchimp is very easy to navigate. You learn about Email Marketing and features of Mailchimp while you are using Mailchimp. A lot of explanations about features and links to the knowledge base and a tutorial how to use the feature is almost always in handy.

Thought sometimes it’s a bit confusing where you are in the navigation and where to find certain features or settings. Even thought Mailchimp in general is easy to use, it has a lot of features who sometimes are a bit hidden. To fully understand the full potential of Mailchimp you need to use Mailchimp a few days or weeks before you understand all details.

The Drag-and-Drop Editor to create Emails is very intuitive and easy to use. While the lack of a visual workflow builder makes it difficult to create marketing automations.

Ease of use Summary

Mailchimp is easy to use, made for beginners and great in setting you up right away and send your first Email Campaign. While it going to take a bit longer to fully understand the details in all the menus and settings and features possible with Mailchimp.

What we like

Could be better

Ease of Use 25% 7.9

Features of Mailchimp

5.9

Newsletter Editor - Setting Up an Email Marketing Campaign

Mailchimp has a really good real-time drag-and-drop editor. The quality of the editor is getting close to landing page drag-and-drop builders like Clickfunnels, Leadpages or ThriveThemes. Whatever you add or edit on your Email draft, you can instantly see in real time how this will look like on the final email.

We like that the editor is easy to use and intuitive for first time users. Autosave is available in case some error is happening, nothing get lost. There is a big variety of elements. 13 different Element types with most important ones like adding Images, Video, Buttons, Social Share etc. And the elements are easy to copy/paste and very customizable.
Mailchimp also has a very good text-editor with all you ever need. Customize text-sizes, add links, font style etc. Very well done.

Even an advanced Image Editor to customize Images within Mailchimp is available. It almost replaces Adobe Photoshop. Thought for a beginner it’s a bit overwhelming with all the options possible.

There are 90+ Responsive Design and Layout Templates available to choose from when you pay for Mailchimp. It’s easy to create brand templates to use as defaults over and over again.

Thought the free plan only has a very limited amount of choices of only 2 layouts and 8 templates available. It’s good enough to send Emails but the full power of the newsletter editor you get when you purchase at least the cheapest paid plan.

There are 2 things we don’t like too much. Sometimes the drag-and-drop editor feels a bit clumsy and not fully customizable like a landing page builder. Sometimes going back in the navigation is a bit annoying. You don’t know where you are right now.

We wish it would be easier to bulk edit Email newsletters. Deleting an element requires to confirm it by typing “DELETE” in a form. This cost extra time. There is no undo function and once a text or element on the Email newsletter is deleted there is no way to get it back

What we like

Could be better

Newsletter Creation 15% 8

Email Marketing automation

Maybe the biggest downside of Mailchimp is that there is no visual workflow builder for marketing automation. The automated campaign builder is a little bit clumsy and you often have to go back and forth to edit settings like trigger points.

Mailchimp has some basic prebuilt marketing series like a welcome or thank you email series. You can even build a simple email course. But nothing extra ordinary. On the other site the conditional if/then automation logic is extremely flexible with more than 25 triggerpoints and you can setup almost any trigger you can imagine and customize a marketing automation the way you want.

What we like

Could be better

Email Automation 15% 4.1
]

A/B Split Testing

When it comes down to A/B Split Testing Mailchimp is pretty good for smaller email lists. The Service have Subject Line, Content Variations, From recipient and send time testing available. That’s sufficient for most people. But it limits you to only be able to A/B test 3 different variations of the subject line.

What’s probably one of the most annoying things is that you have to select a specific A/B testing campaign and can’t easily use your current made newsletter campaign to A/B splittest. You have to recreate it as an A/B splittesting campaign, which is unnecessary extra work.

Also to do multivariable split-testing is only available in the expensive premium plan, while complete testing of automation sequences is not possible at all.

When you use the free plan from mailchimp A/B Splittesting is not available and probably one of the most important features we are missing for the free plan.

What we like

Could be better

A/B Split Testing 10% 4.6

Email Delivery

When it comes down to A/B Split Testing Mailchimp is pretty good for smaller email lists. The Service have Subject Line, Content Variations, From recipient and send time testing available. That’s sufficient for most people. But it limits you to only be able to A/B test 3 different variations of the subject line.

What’s probably one of the most annoying things is that you have to select a specific A/B testing campaign and can’t easily use your current made newsletter campaign to A/B splittest. You have to recreate it as an A/B splittesting campaign, which is unnecessary extra work.

Also to do multivariable split-testing is only available in the expensive premium plan, while complete testing of automation sequences is not possible at all.

When you use the free plan from mailchimp A/B Splittesting is not available and probably one of the most important features we are missing for the free plan.

What we like

Could be better

Email Delivery 20% 5.2

SignUp Forms

Edit sign-up, thank-you or unsubscribe forms are somewhat difficult to find the right settings in the softwares menu.

The form-builder use the same good technology as the Newsletter builder. A good rich text editor, easy tracking and integrations and huge choice of custom fields available. Which means it’s easy to use and understand. But on the sign-up forms everything is more complicated and not so easy to use as on the newsletter drag-and drop builder.

For instance, it’s not easy to understand how to customize embedded form for beginners.
Mailchimp also offer the possibility to use list-building tools like pop-up or embedded forms. While the technology is the same as the good newsletter drag-and-drop builder, the pop-ups are not near as good as a list building plugin like ThriveLeads or OptinMonster with limited options.

It’s even possible to create landing pages and even whole websites with the mailchimp drag-and-drop builder. But for everything except for creating newsletter the technology is way behind other professional list building tools or landing page builders.

We recommend to use list building tools like ThriveLeads or OptinMonster and landing page builders like ThriveThemes, Clickfunnels or Leadpages.

What we like

Could be better

SignUp Forms 5% 4.2

Tracking & Reporting

Tracking & Reporting is easy to use. Clear Click, Open and Response Rates to see.

What we like

Could be better

Tracking & Reporting 10% 7.1

Integrations & Add-Ons (Extras)

Mailchimp has more than 200+ integrations of all variety including important once like Google Analytics, Facebook, Zapier and E-commerce integrations. It’s one of the biggest integrations in the industry and one of the big plus-sites of Mailchimp because it’s leading in the industry and everyone is building integrations to Mailchimp.

Data import and export is fairly easy to do and a decent API is also available.

What we like

Could be better

Integrations 5% 8

Further Features

Mailchimp has way more features than listed. They trying hard to become the go-to platform for everything.
You can not only create Email Campaings or Drip Campaigns but you can also use Mailchimp for other topics. It’s not too difficult to create your own Facebook / Google (Retargeting) Ads, a Social Media Post, a Survey and you can even send worldwide postcards within Mailchimp! But Mailchimp is not stopping here. You can create own landing pages and even websites.

Mailchimp has there own WordPress Plugin, Mobile App and many more options to really use Mailchimp as the one and only marketing platform out there.

Unfortunately most of the features are not as good as stand-alone tools like a real landing page builder, a full ads creation software or list building tools.

What we like

Could be better

Email Automation 15% 4.1

Features Summary

We love the drag-and-drop editor to create email campaigns. It’s one of the best in the industry with extra features like a image editor or a fully featured rich text editor.

Edit and tag list is easy as well as tracking and reporting works very well with Mailchimp.

We can see that Mailchimp is made for Small business owners or people new to the world of Email Marketing.

What we like

Could be better

Features 25% 5.5

Support & Customer Service

5.9

Support is one of the weakness with mailchimp. While the free plan is truly free, except for some technical questions to be asked – with long response rates – there is no Email, Live-Chat or Phone support.

The only thing you always have in handy is the knowledge base. Which is actually pretty good. But more often than not it can’t answer all questions.

First when you subscribe to a paid plan you get real support. Thought the live chat support is limited to regular business hours during the week. And Email support tend to take a bit until it get answered.

First when you pay the premium package, phone call is included as service. This is pretty poor service where other Email Marketing services offer much better customer support.

Support & Customer Service Summary

While ease of use is great for Mailchimp, customer service is definitely something Mailchimp can improve on. Only with the expensive premium plan you get full calling service while you have to accept pretty standard and not great Email and Live-Chat support when paying as a customer. And as free user you literally get no support except for the knowledge database.

What we like

Could be better

Customer Support 25% 3.7

Mailchimp Pricing

5.9

Mailchimp has 5 different plans. One free plan, a basic plan called “Essential Plan”, a Standard Plan and a Premium plan. Furthermore there is a pay as you go credit plan too.

The free plan is forever free but limited with some features. 

You can pay with many options like Paypal, Credit card and regional payment options. 

PRICINGPremiumStandardEssentialFree
100 CreditsN/AN/AN/AFree
500 Credits$ 14.99​$ 9.99N/AFree
1,000 CreditsN/A$ 49.99$ 29.99N/A
2,500 CreditsN/A$ 49.99$ 29.99N/A
5,000 CreditsN/A$ 74.99$ 49.99N/A
10,000 Credits$ 299.00$ 99.00$ 74.99N/A
20,000 Credits$ 349.00$ 159.00$ 129.00N/A
50,000 Credits$ 449.00$ 219.00$ 189.00N/A
100,000 Credits$ 599.00$ 299.00$ 259.00N/A​

Free Plan

One of the best things about Mailchimp is the free plan for the first 2000 subscribers. It’s very limited and you can’t make good Email Marketing campaigns. But for beginners or people with a low list of email subscribers who occacionally need to send an email it’s sufficient.

Subscriber Plan

When you look at the paid plans the plans with low number of subscribers are okay comparing to other Email Marketing services in the industry. But once you reach your subscriber list to a few thousand subscribers it really get expensive with Mailchimp and prices of 100$ / month or more for 10.000+ subscribers is getting normal.

The pricing policy reflects the focus of the whole Email marketing software. It’s focused on beginners and small business owners with small list. They hope your list is growing and you stick with your list with Mailchimp. But once your list of subscribers is getting bigger and bigger Mailchimp will (over)charge you.

Pay as you go

Mailchimp offers also the prepaid plan “Pay as you go” where you can buy as many Emails as you want. And send the mails when you want.
The price per email is between $0.02 and $0.03 and is

EMAILSPrice per emailPrice in total
5,000$0.03$150
10,000$0.02$200
20,000$0.015$300
50,000$0.02$1,000
75,000$0.02$1,500
200,000$0.01$2000
2,000,000$0.00125$2500
5,000,000$0.001$5000
25,000,000$0.0004$10000

Pricing Summary

While ease of use is great for Mailchimp, customer service is definitely something Mailchimp can improve on. Only with the expensive premium plan you get full calling service while you have to accept pretty standard and not great Email and Live-Chat support when paying as a customer. And as free user you literally get no support except for the knowledge database.

What we like

Could be better

Value for Money 25% 6.8

Final Summary about Mailchimp

Mailchimp is easy to use, made for beginners and great in setting you up right away and send your first Email Campaign. While it going to take a bit longer to fully understand the details in all the menus and settings and features possible with Mailchimp.

We love the drag-and-drop editor to create email campaigns. It’s one of the best in the industry with extra features like a image editor or a fully featured rich text editor.

Edit and tag list is easy as well as tracking and reporting works very well with Mailchimp.

We can see that Mailchimp is made for Small business owners or people new to the world of Email Marketing.

Ease of Use 25% 7.9
Features 25% 5.5
Newsletter Creation 15% 8
Email Automation 15% 4.1
A/B Split Testing 10% 4.6
Email Delivery 20% 5.2
List Management 5% 7.9
SignUp Forms 5% 4.2
Tracking & Reporting 10% 7.1
Account, Security & GDPR 5% 8.9
Integrations 5% 8
Languages 0%
Further Features 0%
Customer Support 25% 3.7
Value for Money 25% 6.8
Overall Rating
5.9
Pricing
Visit Mailchimp read review

Torge Janiesch

Chief Software Analyst

Torge is an Email Marketing Enthusiast and Online Marketer since 2012.
He loves to analyze and test software and give honest reviews and good content.

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